Company News, New Products

Bausch + Lomb Unveils Lash Serum and Eye Cream in New Lumify Eye Illuminations Line

Clinically tested range expands brand's reach beyond eye drops with products that contain skincare ingredients like peptides and niacinamide.

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By: Christine Esposito

Editor-in-Chief

Bausch + Lomb, a big player in the OTC eye care category, has rolled out new line of beauty products under the Lumify Eye Illuminations banner. The collection includes 3-in-1 Micellar Cleansing Water and Eye Makeup Remover; Nourishing Lash & Brow Serum and Hydra-Gel Brightening Eye Cream. The brand is building on the success of Lumify eye drops, which rolled out in 2018 as the first over-the-counter eye drop formulated with low-dose brimonidine tartrate 0.025% for the treatment of ocular...

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